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About Us

(By Colangelo)
About Us
By Colangelo / February 11, 2014

Stop playing by your competition’s rules. Let’s make your own.

We build Unfair Advantages™ for our clients. Unfair Advantages so powerful, they have transformed consumer behavior.  We help brands fight for the hearts, minds and unwavering loyalty of their consumers by connecting Purpose to Purchase™—and if they have to box above their weight to win, that’s when we really shine. Strategy is our specialty, and creativity is our confidence.  This is the ultimate Unfair Advantage we deliver to our clients, every day.

  • Offices in Darien, CT and New York City
  • Founded in 1993
  • Part of Omnicom, DAS Group
  • 100+ employees
  • 3 Beers on Tap

About Our Founder

A decade of agency and consulting engagements in advertising, branding, promotion, trade strategy and CRM for clients including Apple, Reebok, and Nestle, inspired Rob to launch Colangelo Synergy Marketing in 1993. He saw an opportunity to change the traditional agency model by combining consulting + marketing + creative into one organization developing media- and channel-agnostic solutions that help clients drive their marketing and sales goals.

Rob built the agency from the “bottom up and shelf out” and he did it organically. As a result, the agency’s culture and integrity are protected and managed to one bottom line so its recommendations are always discipline-neutral – focused on what will drive client business results.

In the years that followed, the agency’s founding principles have remained constant through changing market conditions, emerging industry disciplines like Shopper Marketing, and new technologies including Digital, Social and Mobile.

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