What We do
We clarify the issues undermining a brand
We identify where a brand has an opportunity to grow
We drive affinity and business growth across all classes of trade and channels
We focus conversations on:
Creating Brand Attachment™
Strategic insights that drive compelling creative solutions
Brand acceleration opportunities
Where to optimize investment
We’re all about ritual behaviors.
Human beings have always incorporated symbolic identities into their lives. Once incorporated, these symbols possess incredible power, create deeper meaning and unbreakable bond between symbol and person.
Today at Colangelo, we do this for brands.
We reenvision your brand, providing the correct symbolic meaning and action needed to incorporate its identity into your consumers’. Then we bring it to life. Creating more than a reason to believe…creating a reason to belong.
Minding Your Business
Online or in line, the goal is to have your brand in mind. Deeply in mind. Colangelo fosters long-term Brand Attachment at an unconscious level. Why? Because 90% of all purchase decisions are first made in our unconscious mind. The aim of Brand Attachment is to have people subsume your brand into their concept of self — your brand’s identity as theirs. Utilizing a combination of social, behavioral, and business sciences, we are able to discover new areas of opportunity. We elevate and extend your brand’s relevance and ultimately form a deeper, longer-lasting brand relationship with consumers.