Our challenge was to bring a brand that is about personal passion, craft and integrity to a key part of the retail process. We also needed to differentiate the product for distributors who see all tequilas as interchangeable.
We created an evergreen, Case To Crate, scalable, in-store display that speaks to Tequila Don Julio’s authenticity and is modular to meet retailer needs. To support it, we produced a sales video that positions the distributor as an essential part of the brand’s hand-to-hand process and legacy.
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