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Don Julio | Case To Crate

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The Situation

Our challenge was to bring a brand that is about personal passion, craft and integrity to a key part of the retail process. We also needed to differentiate the product for distributors who see all tequilas as interchangeable.

The Solution

We created an evergreen, Case To Crate, scalable, in-store display that speaks to Tequila Don Julio‚Äôs authenticity and is modular to meet retailer needs. To support it, we produced a sales video that positions the distributor as an essential part of the brand’s hand-to-hand process and legacy.


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