Getting a prestigious award for work on a brand you love, now that’s a good day at the office.
And it’s even more gratifying if that award is just another great milestone in a brand journey that now goes back at least five years.
From the first day, we saw the extraordinary potential in Tequila Don Julio.
The fabulous fluid you would expect from any Diageo brand.
An epic personal quest back-story that’s a Millennial archetype.
Not to mention real success as the creator and leader of the luxury tequila segment where the luxury bar is (please pardon the pun) set, back in Mexico.
Over the years, we’ve worked on positioning, competitive analysis. Every aspect of through the line thinking and programming.
To see it all come together and drive Don Julio to become the fastest growing luxury tequila in the U.S. makes every step on our journey worthwhile.
But make no mistake, we could never have gotten here alone.
It took a brand team with a burning vision. It took agency partners who embraced our shared vision and drove it with imagination and integrity through every aspect of their disciplines.
And that’s the only way you get to a total offer that rings true. When every element of the marketing mix shares the same brand purpose and, while each executional element is unique and distinctive, they all combine seamlessly into a credible and compelling offering.
So to the many hearts and minds and talent that helped forge this Reggie Gold, we say, “thank you!” it’s an honor to have such friends and allies.