We are proud to share with you the result of our long partnership with our client, Don Julio Tequila. Two years ago, we successfully launched the “Make Your Move” campaign. Our vision was to tell the story of the brand’s founder, Don Julio González, along with his remarkable legacy. That fully integrated campaign was critical in making Don Julio the fastest-growing, luxury tequila in the country.
But one thing was missing. The story as told by the man himself. Don Julio González was famously humble and fully focused on his craft — even up until his death three years ago. Although he inspired incredible love and respect from his friends, family and community, he left behind few of his own words.
Fortunately, we obtained access to what might be his last known interview conducted with renowned tequila expert, Tomas Estes. This interview became the foundation of a very special project for our team. Working with Process Creative, we brought Don Julio González’s words to life by juxtaposing his narrative with stunning imagery of his agave fields and distillery located in the highlands of Mexico.
The result — a story that we are proud to tell and a legacy we are proud to help carry on.